I created HerdMate because while working as a ranch hand, I realized the limitations of recording newborn calves in the field.

HerdMate combines a custom-built IoT scale called The Yoke with a mobile app and UHF RFID ear tags to capture birth weight, photos, and animal identity automatically — right in the pasture. No paper. No forgotten numbers. No coming back later to enter data that's already gone.

Whether you're running 50 cows or 500, HerdMate gives you a complete record for every animal from the moment it hits the ground. Birth weight, dam linkage, vaccination history, pasture location — all in one place, all connected. Built by a ranch hand, for ranchers who actually do the work.

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